SKY SPORTS FOOTBALL
Branding, Graphic Design, Creative Direction, UI, UX
2025
About
I conceptually redesigned the UI for the football page of Sky Sports. I focused on making bold vibrant decisions with colour and layout to move away from the typical stereotypes of news web design and create a fresh and exciting feel. Inspired by my love for football management games such as EAFC and Football Manager and the interactive and intriguing design of the user interface, I brought similar ideas of simplifying and integrating features into one main page to allow exploration from the user whilst keeping an ease of accessibility to allow the global user base of Sky Sports to interact with the new design.